In our article we introduce specifically selected communication means which are used (explicitly or implicitly) to express the objectivity and subjectivity of productor in journalistic and publicistic texts, whether his aim was to be objective or not. The communication subjectivity is constructed and decoded through very important elements such as modalizators and text orientators.
Concrete examples will be given for all these selected means. Furthermore, we will touch upon a very interesting phenomenon present in the recent media language and that is the similarity of expressions used in printed media and in the internet news channels which will again be analyzed from the perspective of single expressions and the overall communicate.