Trademark "Made in Czechoslovakia" in the Land of the Rising Sun. Propagation of the First Czechoslovak Republic in interwar Japan
2016
Abstract
Seeking to enter the Japanese market, companies of the first Czechoslovak republic faced considerable difficulties. Among other things, an important role was played by little confidence of Japanese clients in new and unknown trademark "Made in Czechoslovakia".
Czechoslovak legation and consulates in Japan attempted to remove this difficulty by giving special lectures and doing other promotional activities (sample exhibitions etc.). The paper analyzes these activities and aims to find an answer whether they strongly influenced the realization of the Czechoslovak-Japanese trade relations in the interwar period.