Abstract
The contribution outlines Czech journalist Vladimír Sís's journalistic and cultural activity in two, different socio-cultural contexts - in pre-war Bulgaria and interwar Czechoslovakia. In keeping with the main topic of the conference, we will ask the basic research question: who was Vladimír Sís - a cultural hero, a trickster and/or antagonist? It is a well-known fact that due to his work as a correspondent of the Národní listy paper during the Balkan Wars (1912-1913) Sís gained the reputation of a fervent Bulgarophile and an advocate of Bulgarian national interests in Bulgarian society.
However, how was his journalistic activity evaluated through the prism of the other Balkan nations? We will also examine Vladimir Sís's journalistic activity in interwar Czechoslovakia from the Bulgarian and Czech perspective. We will describe his personality as a cultural figure, in particular his cooperation with Bulgarian-Czechoslovak cultural organizations and official Bulgarian institutions.
In this context, we will ask further research questions: in which way did Vladimír Sís influence Czechoslovak-Bulgarian interwar cultural and political relations? How was this activity evaluated by his fellow countrymen and Bulgarian institutions - as beneficial, ambivalent or harmful?