Consumer protection in the European context began to grow in importance only in the mid 70s. It was the EEC Council which in 1975 first adopted a program aimed directly at developing consumer policy.
The Commission Action Plan following the statement by the Council laid the pillars of consumer protection via the clear wording of five basic consumer rights: the right to health and safety, the right to protection of economic interests, the right to compensation for the damage, the right to information and education and to organize themselves to protect their interests. The term consumer itself is not clearly defined.
EU consumer law has no uniform concept of the consumer.