Abstrakt
The intention of submitted publication is to point out the various aspects of assignation the radio in the sphere, which mass media culture does not pay adequate attention. First it is about style of authentic ear-minded play, which in ear-minded art presents the most sophisticated type.
The actual broadcast, ear-minded play with own aesthetic aspects and sense are better understood on the contrary of another type of art. So the aim of this publication is to summarize background knowledges, available materials.
Thereafter the result of research will be submitted for optimal assumption aspects of aesthetics feeling at work with living word and also for application own criterions evaluation in Slovak broadcast. This publication will be suitable for students of mass media, marketing and journalistic study.