Válka proti superkrávám (The War against Supercows) as a Title of a Book for Children and Teenagers?

Abstract

The article analyses language attitudes of different age groups of readers (students of elementary schools, secondary schools, universities and also adult readers) to the word supercow in a new, specific use - in a title of a book for children and teenagers. It suggests that contemporary readers do not give up the traditional expectation that books for children and teenagers should act as language cultivating agent and that they should form positive attitudes in children in the field of language cultivation and language communication.

Keywords

• language culture
• language attitudes
• literature for children and young adults
• title of a book, vulgarism