Publication at Faculty of Social Sciences |
2017
Abstract
The author aims to combine so important firms 'processes as creating of marketing communication and making creative tourism by small and medium-sized enterprises is. It offers to view of some chosen examples of good practice in Czech SMEs.
Marketing plays significant role in business. Unfortunately, SMEs (including many travel agencies) aren't able to take full advantages of marketing.
The author discusses this issue and is looking for possible solutions. In additional the author deals with the patterns of marketing communications in SMEs describe the situation of tourism in Europe and discuss the creative tourism and its role not only for tourism but also for SMEs and national economy