Abstract
Who invented the Proto-Sinaitic writing? Sophisticated scribes, or unlettered workers? Orly Goldwasser, the chief advocate of the second possibility, borrowed from economic sciences the term 'disruptive innovation' that "describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves 'up market,' eventually displacing established competitors." During the years spent with translations of Levantine texts for a Czech kind of "Context of Scripture", I had an impression - however daring - that it is possible to generalize this finding for the Syropalestinian literature as a whole. Be it cuneiform or linear, narrative or Listenwissenschaft, it shares the same basic tendency for simplicity and unambiguousness.