Abstract
The article deals with the problem of the cognition and perception of an image in the position of creating an image in a broader metaphorical sense, as well as creation of an image in a sense of an artwork. In both cases, this is a process of individual interpretation of learned and perceived, especially from the point of view of the hierarchical rearranging of the individual elements of an image, both from the position of the observer and the creator.
The article mentions ideas of Zdeněk Vašíček, Miroslav Petříček, Nelson Goodman, Rem Koolhaas and others.