Abstract
In this paper, we present our work in progress towards employing complex user feedback and its context in recommender systems. Our work is generally focused on small or medium-sized e-commerce portals.
Due to the nature of such enterprises, explicit feedback is unavailable, but implicit feedback can be collected in both large amount and rich variety. However, some perceived values of implicit feedback may depend on the context of the page or user's device (further denoted as presentation context).
In this paper, we present an extended model of presentation context, propose methods integrating it into the set of implicit feedback features and evaluate these on the dataset of real e-commerce users. The evaluation corroborated the importance of leveraging presentation context in recommender systems.