Publication at Faculty of Arts |
2017
Abstract
The chapter on examples of the names of the collective farms (JZD Rudé armády Hustopeče, JZD Mír Chelčice ..), on the films about agricultural issues (emphasizing the emancipation of women with the help of male attributes of power), and on ideological slogans (expressing the orientation to maximum production at all costs) shows that in the public presentation of agricultural management it was possible to observe the almost ubiquitous presence of militant rhetoric, which served to mobilize.