Publication at Faculty of Social Sciences |
2017
Abstract
The article is a review of the book "Evolution of the Modern Sports Fan: Communicative Approaches", published by Lexington Books in 2017. This book, edited by Andrew C.
Billings and Kenon A. Brown, fills existing gaps in research and marketing practice by providing a complex approach to sports fandom and sports fan communication.
The review opens by describing the structure of the "Evolution of Modern Sports Fan", and highlights the key findings of each unit and selected chapters. Next, it focuses on methodological approaches and their applications.
Finally, it presents a brief contextual discussion about sports fandom and communication.