Abstract
The problem of the current presentation of the film medium in museum space is the limited educational approach to the medium itself - the consequence of the omission of its social scope and communicational nature. Project NaFilM was initiated at Charles University, Prague with the aim to create the concept of a new type of film museum in both academic and public sphere (through practical realizations of hands-on exhibitions).
In the perspective of critical media literacy the neglected aspects serve as starting points for developing new methods of constructive communication in historical film expositions, allowing participants to critically reflect on the film construct and the meanings and intentions which underpinned historically its representative relation to the reality. The basis for these methods, which will be discussed, is the assumption that interconnecting a filmic communication with an interactive exhibition design is an effective way to cultivate critical understanding of the film medium and its place in a historical context.
This aim is supported by the active use of semantic counterpoints, cognitive, and hermeneutical processes, textual-analytic impulses (codes, conventions, meaning-making aspects of the medium), and new optics which makes it possible to cross the boundary between the non-communicative historical narrative and historical reflection.