Ježíšek ('Baby Jesus'?) in contemporary Czech and Czech culture. Methodological inspiration in today's ethnolinguistics: towards a cognitive definition
2017
Abstract
With the starting point in the ethnolinguistic research of stereotype, the paper focuses on the image of the Christmas giver Ježíšek in contemporary Czech (private and public) discourse. This image has been reconstructed based on the analysis of language data and culturally significant texts dealing with the Ježíšek topic, and also based on a survey conducted among Czechs on social networks.
The objective of the analysis is to contribute to the formulation of the so-called cognitive definition connected to the Ježíšek conceptualization, and to identify some of its aspects.