This article presents the concept of medicalization of ageing in modern societies and higlights its controversial consequencies. Based on this the author introduces innovative approaches to health promotion in senior population and integration of health and social services.
One of possible solutions is the use of complementary and alternative medicine in self care and mutual lay health care. The example of aromatherapy demonstrates the potentil to boost up social aktivity, social interactions, positive emotions related to mutual care and self-care.