Promotion materials of Doksy of the first half of 20th century and their utilization in the research of town image
Abstract
Since the end of the 19th century the North Bohemian town Doksy (in German: Hirschberg) and its incorporated village Staré Splavy (in German: Thammühl) would attempt to use growing popularity of tourism to overcome their peripheral character. Therefore, like many other towns of that time, Doksy strove to become well-known as a spa.
In order to create its new image prior to WWII, Doksy employed various strategies, of which only printed promotion matter is presented in this paper, namely advertisements, guidebooks, leaflets and various pictures. In particular the study focuses on how these means of publicity would develop in the first half of the 20th century and how the correlation between text and pictures would vary.
Since this resources have not been sufficiently considered in the historiographical research until now, the study also refers to the possibilities of their using for future exploration of various issues of the town's image. Thus the research conclusions can be inspirational also for explorers outside of Česká Lípa region.