Abstract
The author focuses on the problem of representation of traditional Czech sites of memory in the environment of digital platforms designed for travellers. The content analysis is divided into a visual and a narrative part, the key research topic being the stability of the national essence of memory in the digital environment.
The assumption that the national narrative will not be the main component of the content is not entirely confirmed. Despite the international and intermediary nature of the platforms in use, user-generated content is sometimes based on national narratives.
An important part of the paper is a theoretical and methodological discussion based on the concepts of media and memory studies.