The Internal Market is a basic stone on which the building of the European Union stands. In recent years an emphasis on innovation as a way how to boost the EU competitiveness activated the process of simplifying the Union legal framework to make the Internal Market regulation more business-friendly.
As a result, innovation principle represents a new approach how to strenghten "better regulation" in the EU legislation. Any new or revised piece of legislation should be analyzed from its impact on innovations' perspective.
Both, the very close relation with the EU "better regulation" approach and the innovation principle, should bring economic and social advantages and positive impacts into all of the EU common policies, including the Internal Market. This paper aims to illustrate different modalities, current state of play and to find the best way for its application within the business sector.