Discussion on big data, online advertising and competition policy

Abstract

The article provides reasons why big data is (also) a competition law concern and discusses possible roles of big data - as a barrier to entry, an input product and a factor for assessment of market power. The authors then focus on a market where big days plays a vital role - online advertising market.

Potential competition policy approaches towards big data and online advertising market are also considered in the text.

Keywords

• big data
• competition policy
• artificial intelligence
• algorithms
• online advertising
• relevant market