Abstrakt
The article represents an in-depth analysis of the development and role of self-presentation (autobiographical inscriptions) in ancient Egypt of the Eleventh Dynasty. The main goal of self-presentation at this time was to create for oneself a good reputation which was the source of social immortality.
There were three sources of reputation: the primary source, that is, the inherent qualities and achievements of the text owner; the secondary source, that is, the proximity to and favored status by a highly prestigious individual (usually, but at this time not exclusively, the king); and the "negative" source, the self-restraint, that is, the despicable deeds that the text owner may have had an opportunity to do, but refrained from. While narrative segments are rare, the use of stock phrases that flourished fully in the later Middle Kingdom is only just beginning in the second half of the Eleventh Dynasty.