Publication at Faculty of Science |
2020
Abstract
This article presents a new comparative method with which it may be possible to evaluate the tourism potential of countries on the international level while comparing them in terms of their eligibility for inbound tourism development. The value of tourism potential is calculated by the comparatively modified weighted sum method, taking into account 20 different factors.
The use of the created technique in practice is presented on the example of a comparison of three destinations - Georgia, Israel and Cyprus.