Abstract
The article explores the idea of Europe in the Ukrainian national imaginary and its correlates in behavioral modes of modern Ukrainians. The conceptual tension exists between the imaginary "Us" (an affirmative "Ukraine is Europe") and the real "Us" rooted in Soviet practices and mental attitudes.
The main actors articulating the concept of Europe are distinguished: political elites/"officials"; cultural elites/"intellectuals"; civil society/"activists"; lay citizens/"electorate". It is proved that for most Ukrainians Europe is not a value-in-itself; it is an empty signifier with variable content defined by divergent agendas.
For Ukrainian politicians, declarative European integration is a geopolitical tool aimed at obtaining prestige/recognition and a protective umbrella of the EU, with no internal reforms by the European model. For cultural elites, "Europe" stands as a "civilizational standard" setting a framework for the search for national authenticity.
Immanent Europeanness of the Ukrainian culture is proclaimed in the "frontstage" discourse, while in the "backstage" discourse, the lack of (self)recognition manifests itself through the symptom of being "more European than Europe". Attempts "to acquire ourselves via Europe" are complemented with the desire "to rescue Europe via acquiring ourselves".
For citizens, "Europe" is a path to prosperity ("to build Europe at home"); yet, the content remains vague. A political struggle unfolds between the stakeholders of the captured state and public activists for the cornerstone ideas and principles, as well as for the trust of lay citizens as a political resource.