Abstract
Within museology virtual exhibitions are perceived as a medium with high potential for presenting cultural heritage to the general public but their preparation is specific due to their realization in the online environment. The aim of this article is to present a case study of a virtual exhibition "Action K: Destruction of Monastic Libraries", which is a popular science multimedia project stemming from library science and historical research.
The exhibition covers a complex theme of 1950 anticlerical policy of the Communist Party of Czechoslovakia. The article analyzes aspects of cultural and media context that are important for implementation of the virtual exhibition, and details user expectations with regards to common patterns in online behaviour.
The online environment also affects technological and production solutions. Therefore, the study also presents specific technical and content strategies employed in the above-mentioned virtual exhibition, evaluates them and introduces areas for future research.