Abstract
Procedural change in Congress, especially in the United States Senate, has been studied quite extensively over the last thirty years. One of the most remarkable aspects of Senate procedural change is the extremely low likelihood that any proposals to change the way the Senate conducts its business will actually pass the relevant procedures and become part of either the Standing Rules of the Senate, or other sources of the procedural outlay.
Being fully aware of this, however, senators continue to introduce scores of proposals that deal with many different aspects of the procedural environment, despite the negligible chance of any of them being accepted or even gaining attention from fellow lawmakers or the public. This paper looks at these 'dead on arrival' proposals, and tries to provide an explanation for the proposals, grounded in theories that deal with legislators' building of their personal brands, aimed at helping their chances of re-election.