Abstrakt
The current culture is clearly more information-loaded than the previous ones. We are living in a media-saturated environment, which means that life is basically about symbolism, exchange and receiving; or, alternatively about efforts to exchange news or, by contrast, avoid receiving it.
Generation Z (also Gen Z, its members are referred to as Zoomers) is the first generation to have grown up in a 'digital world'. How does this generation behave online? And is it possible to find identical elements between Generation Z in the Czech Republic and members of the same generation researched abroad? The questions are answered by the author's qualitative research.
The paper presents briefly foreign studies of Generation Z and compares them with the author's qualitative research of Generation Z members selected from a group of students. The author's intent was to create a basis for quantitative research of the behaviour of Czech Generation Z on the Internet and to open the door to other similarly focused research in the CEE region, which lacks more extensive research.