Abstrakt
Thrifting has long been perceived as a matter of nonconformists and people with limited budgets. However, the consumerist philosophy of fast fashion has become a reason for many customers to find a "greener" way to supply their wardrobes.
While some of us gave up shopping, fashion gurus turned their attention to secondhand clothes. My presentation will focus on practices that owners of Czech secondhand and vintage stores use to create value, explore obsession with things from the 20th century, and examine the role of such stores in developing sustainable fashion in the Czech Republic.