Abstract
Children and adolescents belong to the group of particularly vulnerable consumers due to their young age and lack of experience. Although the definition of this group in the Unfair Commercial Practices Directive, in the Czech Consumer Protection Act and in the Slovak Consumer Protection Act indicates that there should be special legal regulation for this group, this is not the case.
When assessing the unfairness of commercial practices, it is only specified that particularly vulnerable consumers are entitled to a higher level of protection. But what does such a higher level of protection involve? The present paper deals with the identification of the various ways in which public legislation provides increased protection to children and adolescents as particularly vulnerable consumers.