Abstrakt
In the environment of rapidly changing technological background that facilitates the effects of globalization and the ever-decreasing distance between cultural heritage of different ethnic and national origins, it is an essential task to find and implement innovative strategies that would ensure inclusive dialogic spaces of fast reaction, spaces sensitive to local cultural developments as well as environments free from the domineering tendencies of identification in its traditional and practically dated definition. The present article attempts to form a foundation for an alternative approach to cultural communication.
By means of shifting the focus from textual and semantic interpretations of cultural interactions as well as cultural environments, this article sets the direction for communication based on information instead of meaning. The suggested approach, therefore, stems from Claude Shannon's information theory and its development associated with Fred I.
Dretske (theoretical-informational approach). The spaces of cultural interaction are understood as dialogic spaces that in accordance with the mentioned approach will be dislocated in order to gain advantage in the sphere of cultural communication in such a way that would allow synergetic functioning alongside the ideas of posthumanist, (post)digital era, as well as conscious utilisation of the specificities of technogenesis.