Abstrakt
There is currently no scientific consensus on how to evaluate the productive efficiency of professional football clubs. Many approaches have been published by different authors, but each author uses a different methodology.
The aim of this dissertation is to develop a new approach to evaluate the production efficiency of professional football clubs that reflects the latest scientific knowledge and the extensive globalisation of European football. To this end, a systematic review of previously published studies that have measured the efficiency of football clubs will be conducted.
Subsequently, a content analysis will be conducted in the form of document analysis of annual reports documents and financial statements of clubs and umbrella organisations. In addition, a relational and conceptual content analysis of selected studies that have focused on the economics, marketing and PR of professional football clubs in the last five years will be conducted.
Efficiency using new and selected existing approaches will be measured on clubs in the German and English top leagues in two consecutive seasons.