- Effect of long-term sponsorship of the Škoda Auto brand and international sport events on congruence of brand personality2019 | 1. lékařská fakulta, Fakulta tělesné výchovy a sportu
- Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe +12021 | Přírodovědecká fakulta
- Cars and Girls (and Burgers and Weed): Branding, Mainstreaming, and Crown International Pictures' SoCal Drive-in Movies2016 | Fakulta sociálních věd