- Kierkegaard as Intertext in Ibsen's Play Brand2006 | Faculty of Arts
- Brandes in the Czech-speaking World: Dismissed as a Critic, Embraced as a Name2023 | Faculty of Arts
- International political marketing2018 | Faculty of Physical Education and Sport
- CURRENT APPROACHES TO THE BRAND PERSONALITY MEASUREMNET OF SPORT BRANDS2010 | Faculty of Physical Education and Sport
- Product brands: branding in boom2016 | Faculty of Science
- The Attractiveness of "Branded" Places2015 | Faculty of Science
- Quality Brands in Schooling2016 | Faculty of Education
- Detlef Brandes – Alena Míšková, Z katedry dějin východní Evropy na pražskou radnici: Josef Pfitzner (1901–1945)2022 | Publication without faculty affiliation
- Nissan: Lets start telling our corporate stories2011 | Faculty of Mathematics and Physics, Faculty of Social Sciences
- THE ANALYSIS OF SPECIFIC DETERMINANTS OF SPORTS BRAND AND ITS VALUE2011 | Faculty of Physical Education and Sport
- Place and brand: place branding and problems of its conceptualisation2016 | Faculty of Science
- The analysis of sport brands image of Adidas and Nike2011 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Brand new passbook?2013 | Faculty of Mathematics and Physics, Faculty of Law
- FAKES. Fighting Against Brand Counterfeiting in Three Key European Member States. Towards a More Comprehensive Strategy +12011 | Faculty of Law
- Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public.2011 | Faculty of Physical Education and Sport, First Faculty of Medicine
- A little-known book for one of Detlef Brandes' great research topics2006 | Faculty of Social Sciences
- Quality Brands in the Lite of New Experience2016 | Faculty of Education
- Whose Naturalism? - Zola, Darwin, Brandes2009 | Faculty of Arts
- THE BRAND PERSONALITY OF LARGE SPORT EVENTS2011 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe +12021 | Faculty of Science
- Effect of long-term sponsorship of the Škoda Auto brand and international sport events on congruence of brand personality2019 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Irish on the walls: the branding of a language2020 | Publication without faculty affiliation
- Pronunciation of Foreign Brand Names in TV Advertising2015 | Faculty of Arts
- Place as product: place branding and problems of its application2016 | Faculty of Science
- Brands at Risk from Disinformation : a metaanalysis of commercial dissinformation studies2023 | Faculty of Social Sciences
- Culinary tourism packages and regional brands in Czechia2013 | Faculty of Science
- Názvy společností a jejich vliv na výkonnost firem2018 | Publication without faculty affiliation
- Brand awareness and access to cigarettes among children 8-12 years old in the Czech Republic2017 | First Faculty of Medicine