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brand strategy
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publication
Effect of long-term sponsorship of the Škoda Auto brand and international sport events on congruence of brand personality
2019 |
First Faculty of Medicine, Faculty of Physical Education and Sport
publication
Regional brands produced beyond the region: An analysis of beer brands from recently closed breweries in Europe
+1
2021 |
Faculty of Science
publication
Cars and Girls (and Burgers and Weed): Branding, Mainstreaming, and Crown International Pictures' SoCal Drive-in Movies
2016 |
Faculty of Social Sciences