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influencer marketing
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Creation of a Code of Ethics for Influencer Marketing: The Case of the Czech Republic
2023 |
Faculty of Social Sciences
publication
Conceptualizing "sponsored authenticity" in sustainable influencer marketing
2021 |
Faculty of Social Sciences
publication
Regulation on influencer communication : Is influencer marketing in the Czech republic ethical enough?
2021 |
Faculty of Social Sciences
publication
Analysis of Presumed IQOS Influencer Marketing on Instagram in the Czech Republic in 2018-2019
2019 |
First Faculty of Medicine, Faculty of Social Sciences
publication
"I'VE LEARNT TO LOVE MY BODY WITH ALL OF ITS FLAWS": ON POSTFEMINISM AND FEMVERTISING IN INFLUENCERS' DISCOURSE
2021 |
Publication without faculty affiliation
publication
Financial crime and punishment: A meta-analysis
2023 |
Publication without faculty affiliation
publication
"It Looks Like an Accessory": Perception of Heated Tobacco Products and its Marketing Communication among Generation Z
2023 |
First Faculty of Medicine, Faculty of Social Sciences, Faculty of Mathematics and Physics