- Bible as a Source of Advertising Texts2010 | Faculty of Education
- Způsoby využití sportovních celebrit v marketingové komunikaci2015 | First Faculty of Medicine, Faculty of Physical Education and Sport
- Sportovní celebrity v marketingové komunikaci a generace Y2017 | First Faculty of Medicine, Faculty of Physical Education and Sport
- Standard and non standard in marketing communication or "Když blbě zadáš PUK, tak seš jantar"2018 | Faculty of Social Sciences
- Principles of marketing and marketing communication for social enterprises2019 | Faculty of Social Sciences
- Encyclopedia of practical journalism and communication of marketing2007 | Faculty of Social Sciences
- New media in marketing communications of sports clubs2012 | First Faculty of Medicine, Faculty of Physical Education and Sport
- Marketing Communication and Public Relations : an explanation of definitions and theory of the field2015 | Faculty of Social Sciences
- Celebrities in the international marketing2018 | First Faculty of Medicine, Faculty of Physical Education and Sport
- Religious elements in Media and Marketing Language2015 | Faculty of Social Sciences
- Second disaster after the tsunami : Japanese non-communication2011 | Faculty of Mathematics and Physics, Faculty of Social Sciences
- Contemporary Advertising Language: New Trends in Advertising and Marketing Communication Language2019 | Faculty of Social Sciences
- Left and right hemisphere in the marketing communications2011 | Faculty of Social Sciences
- Trained to lie in media2010 | Faculty of Social Sciences
- Transformation of media system: romantization of media contents and commodification of love in media2009 | Faculty of Social Sciences
- "The use of non-cigarettes is not without risk": discourse of heated tobacco products in the media2021 | Faculty of Social Sciences, First Faculty of Medicine
- Communication tools of social business2017 | Faculty of Social Sciences
- Present Language of Advertising and its perception by High- school students2008 | Faculty of Education
- False Identity: Consumption of Counterfeit Brand Goods and its Role in Shaping a Lifestyle2012 | Faculty of Mathematics and Physics, Faculty of Social Sciences
- Published Privacy: The Creating of Media Image of Czech Politicians and their Privacy2012 | Faculty of Social Sciences
- By experience to good image - effective sports PR events2013 | First Faculty of Medicine, Faculty of Physical Education and Sport
- The historiography of French media with special interest in 20th century2011 | Faculty of Social Sciences
- Analysis of strategies and intentions of university development in the Czech Republic and Great Britain2019 | Faculty of Education
- Marketing management of education2019 | Faculty of Education
- Public Relations2015 | Faculty of Social Sciences
- Nicotine Pouches: a Novel Phenomenon on the Tobacco and Nicotine Market in the Czech Republic2022 | First Faculty of Medicine
- International marketing2018 | First Faculty of Medicine, Faculty of Physical Education and Sport