- International Marketing in Sport: (Marketing in Sport and trough Sport)2018 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Sport marketing in the Czech Republic - trends and perspectives of his development2006 | Faculty of Physical Education and Sport
- 18 th EASM Conference : Bridging sport management across EuropePublication without faculty affiliation
- Public relations in sport organizations2012 | Faculty of Physical Education and Sport, First Faculty of Medicine
- MARKETING TRENDS IN SOCIAL NETWORKING SITES USAGE IN SPORT2019 | Faculty of Physical Education and Sport
- THE ANALYSIS OF SPECIFIC DETERMINANTS OF SPORTS BRAND AND ITS VALUE2011 | Faculty of Physical Education and Sport
- Corporate Social Responsibility and Sport: Some Examples from Football2014 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Sportmanagement2000 | Faculty of Physical Education and Sport
- The analysis of sport brands image of Adidas and Nike2011 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Identification of Ice Hockey World Championship International Sports Event through Brand Personality2016 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Effect of long-term sponsorship of the Škoda Auto brand and international sport events on congruence of brand personality2019 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Selected Tax Implications of Advertising, Sponsorship and Donations in Sport2023 | Faculty of Law
- SportmarketingPublication without faculty affiliation