- THE ANALYSIS OF SPECIFIC DETERMINANTS OF SPORTS BRAND AND ITS VALUE2011 | Faculty of Physical Education and Sport
- The analysis of sport brands image of Adidas and Nike2011 | Faculty of Physical Education and Sport, First Faculty of Medicine
- CURRENT APPROACHES TO THE BRAND PERSONALITY MEASUREMNET OF SPORT BRANDS2010 | Faculty of Physical Education and Sport
- Effects of sports celebrities in marketing communication on the Generation Y2017 | Faculty of Physical Education and Sport, First Faculty of Medicine
- International Marketing in Sport: (Marketing in Sport and trough Sport)2018 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Brand Management: Perceiving of Summer Olympic Games Brand by the Czech Public.2011 | Faculty of Physical Education and Sport, First Faculty of Medicine
- Selected Tax Implications of Advertising, Sponsorship and Donations in Sport2023 | Faculty of Law